考試用書零柒

Marketing of Hospitality Services2015好書搶購

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　　Teach your students to meet the marketing challenges of tomorrow's dynamic and competitive hospitality marketplace. This textbook explores marketing as a philosophy of hospitality operations, a way of hospitality business life, and an activity pervading all hospitality decisions and actions. Topics such as entrepreneurship, creativity, service gaps, moments of truth, and future guests set this book apart. Case studies, Internet resources, and interviews with global hospitality professionals provide valuable information for hospitality marketing success.

　　教導學生未來如何在瞬息萬變且競爭激烈的餐旅市場中面對行銷上的挑戰。本書旨在探索餐旅業經營的行銷哲學，商場上的生存方式，廣泛地出現在餐旅行銷決策中的活動。書中收錄包括企業家精神、創造力、服務缺口、關鍵時刻、未來顧客等熱門話題，而書中的案例研究、網路資源、與全球各地餐旅業專業人員的面談為成功的餐旅行銷提供極具價值的資訊。